Dodong is a businessman and a farmer from Bukidnon. But before being a farmer, he is foremost, an entrepreneur. While agriculture is the business He use to provide for my family, it is his entrepreneurial abilities that have allowed me to profit from one of the most difficult business he has encountered, which is farming.

He own and operates Moriah Farms, Inc. He also founded Semilya Sa Kinabuhi, a foundation where he shares the business principles we use in our hope to help others become fruitful as well.

He used to work in Makati for Hewlett-Packard as Assistant Country Manager for their Test and Measurement Division until 1998 when he moved his family to Bukidnon, a place where they neither had families nor friends.

Moriah Farms started out as a contract grower for Monterey Foods, Corp. But today, it is a bio-diversified farm, where they grow assorted kinds of livestock and high-value crops, all naturally grown and free from antibiotics and pesticides. From 2002 to 2010, they became the biggest lettuce supplier of McDonald’s and KFC for the country.

Because of their success, in 2004, several businessmen came, asking him to teach them how he manage their business. So he shared with them how he use the Bible as a business manual while using the plant as a model to understand the process of making a business profitable. This was when and why Semilya Sa Kinabuhi was born. 

He believe that his experience in the corporate world and the things he learned as a farmer has made him a better entrepreneur. These things have also put him in a unique position to help people understand how to make the most of what they have, through stewardship, so that they can create a better future for themselves, through entrepreneurship. 

Work & Business Experience:

  • 1984 – Professor, Don Bosco College
  • 1985 to 1995 – Vice President, Test and Measurement Division Online Advanced Systems Corp.
  • 1995 to 1997 – Asst. Country Manager, Test and Measurement Division Hewlett-Packard Philippines
  • 1998 to present – Owner, Moriah Farms, Inc.
    Contract hog-grower for Monterey Corp
    High Value Crop (lettuce and carrots) Producer
    Lico-an, Sumilao, Bukidnon
  • 2005 to present Founder and President
    Semilya Sa Kinabuhi Foundation, Inc.
    Pol-oton, Manolo Fortich, Bukidnon

Area of Expertise

  • Farmer/Author/Inspirational Speaker
  • Business Management
  • Bio intensive and Bio diversified Farming

About Dodong Cacanando and Moriah Farms, Inc.
This was published in Entrepreneur Magazine around 4 years ago

At 36, Jose Feron “Dodong” Cacanando was on his way to corporate success as assistant country manager of Hewlett-Packard Philippines. “I enjoyed my job because I was excelling at it. My goal then was to become general manager of Hewlett-Packard. They told me that I was number 3 in the succession plan,” said the affable electronic engineer. In 1997, however, he felt a growing sense of uneasiness, making him wonder if he should be doing something else. It escalated during a 3-month stint that had him traveling in and out of the country. “I couldn’t breathe because of the tension. So I asked myself, ‘Pag magkasakit ba ako, ano ang gagawin nung company? Of course, they would send me to the hospital. Pag hindi ako maka-recover, ano ang gagawin ng kompanya? They are going to replace me.’ And then, I developed a burden to spend time with my family. I told God I was willing to give up my career,” he shares.